I was reviewing our Google results today and discovered the most searched for phrase was “bathroom store”. That got me wondering, what exactly is a “bathroom store”? What are people expecting to find?
The term “bathroom store” is pretty accurate actually. When people visit a store like ours they aren’t usually just looking for just an item, say a toilet. They are looking for a solution; a toilet with a lid that doesn’t slam or is self-cleaning with lights and a dryer. They are thinking of the experience of the room as a whole. In our bathroom store we see experience as key. Yes the experience you will have working with us but more important, the experience you will have using your bathroom every day.
I am still amazed at times by the things we discuss with people in our bathroom store. Yet knowing how you live in the room is important to creating the experience you are looking for. Often it takes a little time and discussion to find the right answers. Working with some clients yesterday we discussed and reviewed living finishes, spout lengths and heights, handle placement, how a medicine cabinet is used and options of lavatory drains. All details and yet impactful to the everyday experience of the room. Sometimes the discussions can get rather intimate and there have been more than one incident of possible TMI, although usually helpful in making sure we propose the right solutions.
A bathroom store like ours does a large part of our business with design professionals and so we strive to carry products that will meet the requirements of diverse designs. We do carry brands that are familiar to most people, things like Toto or Moen but mostly we focus on the kinds of product one should find in a bathroom store, lines that offer tools for creativity and long lived function. Faucets may offer the most opportunity for creativity in the bath because those can be modified or custom finished more easily that products made of ceramic or acrylic which require expensive molds. Certain manufacturers, for example Watermark, Phylrich, THG or California Faucets make their mark with custom options and allow you to create whatever you can imagine with their building blocks.
Custom is a much used word with various definitions. It can mean doing things in a traditional way or doing it to one’s own specifications. When specifying bathroom products we follow those rules, we follow custom while, as much as possible, doing it to the client’s needs. I think it is right to say that we have the most fun when a client allows us to explore something new, be it a style or custom finish or interesting combination of elements. Or a designer who works with our experience and their vision to create something special. This can be something big or oblivious but it can also mean incorporating details that not everyone would notice but which are important to the final result. Take a look at the photos below to see some examples of what I mean.
I’m glad to have discovered the popularity of the phrase “bathroom store” and will encourage everyone here to think of ourselves this way. And if you need to buy a bathroom please think of us.